Marketing Project Assignment Example | Topics and Well Written Essays - 1750 words

Marketing Project - Assignment Example The major competitors of this company are Passions of Paradise, Sunlover Reef Cruises, the Diving Cairns and Pro-dive Cairns. All the four companies offer almost similar services which ranger from Scuba Diving, Live Aboard diving to deep sea diving and site viewing. Thus, most of their target markets are Local tourists and tourists from the neighbouring nations. Passion of Paradise among other competitors that quicksilver cruiser faces offer a relatively limited range of products and thus the fact that quicksilver cruises offers a wide range product keeps it ahead of competition. This report generates the details necessary for the company to compete in the Queensland area by offering a unique product line that is desirable by tourist for neighbouring countries. The focus is on customers from Hong Kong and the development of a plan of analysis that details the unique nature of this East Asian market, how Quicksilver Cruises can best market to this demographic group, and how the develo pment of a comprehensive marketing plan will help them to be successful in this endeavour for the long term. Quicksilver Cruise operates in the highly competitive tourism industry within Queensland, Australia. Being on the coast, the company offers a product line that is appealing to many types of tourists, particularly those from the Hong Kong region. As the company is in a particular genre with many other businesses, however, it must focus on carving its own unique niche within the market. To accomplish this objective, the company has been working hard over the past years to develop unique tours and water sport offerings that others in the region are not currently offering. In addition, the company does have a focus on attracting tourists from nearby regions. Of particular interest at this time is the Hong Kong market. Hong Kong itself represents a unique opportunity for Quicksilver Cruises to market an area of the

Individual Development Essay Example | Topics and Well Written Essays - 1500 words

Individual Development - Essay Example Competence - Industry versus Inferiority - School-age / 6-11 years. Fidelity - Identity versus Role Confusion are adolescents / 12 years till they are 20. Questioning of identity. Who they are, how they do fit in? Where they are going in a life? Erikson believed, that if the parents were to allow their children to explore, they could conclude their own self. Conversely, if the parents incessantly push him/her to be conventional to their views, these teen will face personality confusion. This is the stage that relates to this paper’s topic of discussion. Others include; Intimacy versus isolation, generativity versus stagnation and the eight and last stage being Ego integrity versus despair (Erikson, 1982). As the authors have noted (Connell 1995; Frosh, Phoenix, and Pattman 2002; Svahn 1999), ideal masculinity and stereotypical is often connected with hardness and strength. It is true that events stem from the past, but still, nearly all girls and boys would likely not be pleased to speak about their weak spots so explicitly, but would rather try to turn them into assets, into unpleasant experiences that in the end prepared them to be more independent and stronger, that is, something putting them more in conformity with masculine standards or ideals. Their nests are normally permeated with political awareness in various ways, and according to them, there is nothing not to be viewed as political. This case is a clear example of how adolescents may reflect upon matters of gender roles and identity, and make personal decisions about what they desire be like, not necessarily as boys or girls, but as individuals. Conversely, there is always a cost to pay for those deviating from ideals and norms. Though no generalized claims may be made on the foundation of this matter, it is still a fact that adolescents, who contravene gender stereotypes, besides tells tales of bullying and/or social exclusion (C. Frosh, et al, 2002). The issue here concerns